In this session, I will share my journey of transforming a traditional Graphic Design curriculum into a full-fledged Career and Technical Education (CTE) program at Salem High School. Beginning with Graphic Design 1 and 2, I expanded the program to incorporate design theory, Adobe certification, Konica Minolta equipment training, large-format printing, lamination, dye sublimation, and an eCommerce platform for real-world order processing.
Attendees will gain insight into the step-by-step process of developing a high-quality, industry-aligned CTE program, including:
-Securing Funding & Resources – Writing and obtaining grants to upgrade Adobe software, Mac lab computers, and acquire professional printing equipment. -Industry Collaboration – Partnering with Konica Minolta and local businesses to equip students with hands-on skills. -Building an eCommerce Platform – A year-long development process with PageDNA to create "Witches’ Ink," a student-run online store that integrates order management and billing. -Curriculum Development – Writing coursework aligned with Massachusetts Visual Communication and Graphic Output standards, proactively adapting to evolving state standards. -Hands-on Learning & Equipment Training – Researching, self-training, and establishing professional workflows, including silk screening with support from local businesses.
This session will provide educators with a roadmap for expanding their own CTE programs, leveraging industry partnerships, and integrating real-world applications to prepare students for careers in graphic design and print production.
Target Audience: CTE educators, administrators, and program directors looking to enhance or develop a Graphic Design & Visual Communication program with strong industry connections and hands-on learning.
Session Format: Presentation with Q&A, featuring real-world examples, curriculum insights, and a discussion on best practices for implementing similar programs in other schools.
